Peru: Mincetur promotes trade, tourism, and investments toward Peru in Japan

Photo: Ministry of Foreign Trade and Tourism of Peru

13:03 | Tokyo (Japan), Apr. 16.

Foreign Trade and Tourism Minister Desilu Leon developed a program of meetings in Tokyo, with the aim of boosting tourism, strengthening trade, and promoting investments from Japan toward Peru.

In that regard, the government official held talks with the Parliamentary Vice Minister of Land, Infrastructure, Transport, and Tourism, Kunisada Isato; and the Senior Vice President of the Japan International Cooperation Agency (JICA), Sachiko Imoto; as well as a meeting with potential investors and Japanese businesspeople.

These meetings were held after the head of the Ministry of Foreign Trade and Tourism (Mincetur) inaugurated the Peruvian pavilion at the universal exhibition Expo 2025 Osaka, which seeks to showcase the cultural wealth and natural diversity of our country to over one million visitors from 158 countries.

Tourism cooperation

During her meeting with Japan's highest tourism authority, Minister Leon expressed Peru's interest in working on projects linked to cutting-edge technologies, such as AI, digital design, and communication tools that allow for the enhancement of the tourist experience in the South American country.

"Japan continues to be a leader in the tourism industry, receiving approximately 36.9 million international visitors in 2024. This is an area from which we can learn a lot and where we can work together to strengthen our tourism sectors," she stated.

Likewise, Minister Leon reported that this year a tourism roadshow will be held with the purpose of connecting Peruvian companies with Japanese tourism operators, which will include presentations and talks, and special tourist packages designed exclusively for the Japanese market will be offered.

The head of Mincetur also highlighted the importance of continuing conversations with the airline All Nippon Airways to enhance indirect routes between the two countries and facilitate travel for their citizens.

Peru's trade potential

On the other hand, during her meeting with Japanese businesspeople and investors, the minister highlighted that Japan is Peru's third commercial partner, with bilateral trade reaching a record in 2024 with more than US$4.3 billion and a notable growth in exports.

"Japan imported more than US$60 billion in agricultural products in 2024, of which more than 25% corresponds to products that Peru already exports, such as coffee, avocado, grape, and banana," Leon pointed out.

"Besides, there are concrete opportunities in products that Japan imports, such as palm oil, onions, canned tomatoes, frozen mackerel, canned tuna, and refined copper," she added.

The head of Mincetur also noted that Peru is prioritizing sectors such as agroindustry, renewable energy, and tourism to attract direct foreign investment with high social and positive environmental impact.

"Peru offers a stable, open, and highly competitive economy, with a reliable legal framework," she emphasized.

Northeastern tourism corridor

Moreover, Minister Leon held a meeting with JICA Senior Vice President, Sachiko Imoto, a key partner in fostering sustainable development in Peru, in order to strengthen alliances to boost tourism investment projects.

The Peruvian official thanked JICA for its support in the execution of the Investment Program for the Development and Diversification of the Northeastern Tourism Circuit, which will cover Lambayeque, Cajamarca, San Martin, and Amazonas regions.

It will require a total investment estimated to exceed S/800 million (above US$213 million).

In this regard, both authorities agreed to advance together on the preparation of the profile of this important project, which will provide proper tourism facilities to the prioritized destinations in the aforementioned regions, as well as improve governance and institutional management of the same.

She also highlighted JICA's collaboration in the Amazonas Tourism Development Project, executed with Amazonas Regional Government with financing of US$37 million; as well as the Pachacamac Archaeological Sanctuary Conservation Project, with the Ministry of Culture, involving an investment worth US$1.4 million.

(END) NDP/MDV/JMP/MVB

Published: 4/16/2025

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